Everything your business needs.
In one platform.

The AI enabled Operating System for Small Businesses

Tvarly

www.tvarly.com

nandha@tvarly.com

1/12

Everything your business needs.
In one platform.

The AI enabled Operating System for Small Businesses

Tvarly

www.tvarly.com

nandha@tvarly.com

The Team

Building products and solutions together for over 7 years • Shark Tank India semi-finalist

Nandha Mohanarangan

Product & Platform Architecture

Built systems for banks & fintechs

Scalable AI Systems

Dr. Srivatsan

PhD from Arizona State University

Hands-on business & startup experience

Research & growth across multiple startups

Built and scaled a restaurant

Tvarly team at CoKarma coworking space, Hyderabad

Hyderabad, India

Core team of 4 engineers + 4 in onboarding, sales & support

63M+ Small Businesses in India. 400M+ globally.
Only 1 in 10 are operationally digitized.

5 to 7 tools. Zero connection.

Website, POS, inventory, bookings, payments are all siloed. Endless admin, nothing talks.

15+ hrs/wk

lost to admin

AI that talks, can't act.

Generic chatbots don't know your stock, your slots, your customers, or today's sales.

20–30%

revenue leaked

Payments are solved. Operations aren't.

The Solution = Unified OS + AI Assistant

One platform. Total context.

One OS for everything a small business runs and an AI assistant with full context to not just advise, but act on it.

Website

POS

Shared Inventory

Commerce & Orders

Bookings & Renewals

CRM Automation

AI that takes action

What makes us different

Others give you tools. We give you an operator.

Website Builders

Static templates

You build it yourself.

No intelligence

AI App Builders

AI-generated code

AI builds, you fix it.

90% never ship

Tvarly

OS + AI Assistant

You chat. AI configures and runs the full OS.

Production-ready Day 1

Competitive Landscape

Switched to Tvarly

4 customers migrated from Shopify (2), Odoo (1), Wix (1)

Underpriced

2 customers told us so; increased subscription ₹999 → ₹1,999

Paid Setup Offered

3 customers offered to pay implementation fee

Customer-Invested

1 customer put $35K into current funding round (as of 26th Apr 2026)

Feature	Tvarly All-in-one	Odoo €7B • 16M	Square $30B • 4M	Shopify $120B • 5.5M	Petpooja $103M • 150K
DNA	SMB OS + AI	ERP	FinTech	E-Commerce	F&B POS
Commerce
Store + POS + Inventory
Raw Material + PO Mgmt
Services
Booking + Service Mgmt
Restaurant Features
AI
AI Employee (24/7)
AI Workflow Automation
Platform
Website + CRM + Email Marketing
Single Unified Platform
TCO / mo 5 users, all-in	$99	$155 $31 × 5	$250+ stacked	$400+ plan + apps	$10 F&B only

Positioning Map

High Complexity

Low Complexity

Narrow Scope

Broad Scope

Odoo

Square

Shopify

Petpooja

Tvarly

Market & GTM Economics

The Market

TAM

Total addressable

$80B

400M+ small businesses · global SaaS spend

SAM

Integrated suites · 30%

$24B

POS · CRM · Storefront · AI

SOM

5% of SAM target

$1.2B

ARR opportunity

12%+ CAGR

Sources: Mordor Intelligence · Global Growth Insights · Fortune Business Insights · BizReport

Acquisition Channels

Google & Social Ads40%

Paid demand capture

Referrals & Affiliates25%

Customer rewards · partner commissions

GST Auditors20%

Trusted advisor channel

Business Associations15%

Industry partnerships

Blended mix

Outcome

Paying Customer

Mix % = expected share of new acquisitions at scale

GTM — Revenue Model

Primary · SaaS Subscription

Recurring, predictable ARR

$49 – $299

per month

+ Secondary streams

AI Credits

Pay-as-you-go usage on top of plan

Tax & Financing

Rev-share with auditors & lenders

B2B Services Ads

Marketplace placements for vendors

Unit Economics

COCA (now)

$75

Current acquisition cost

COCA (target)

$165

Projected at scale

ARPU (now)

$49/mo

Current blended

ARPU (target)

$99/mo

Projected — blended plans

LTV

$4,587

($99 × 48mo) − $165 COCA

Month 0

-$165

Acquire

Month 2

Payback

Year 4

+$4,587

LTV

Traction & Roadmap

Where we are today · where we're headed in the next 12 months

Paying customers across 4 countries

Active Trials

Distribution partners

Next 12 months

2026

Phase 1

20+ Paying Customers

AI-guided 30-min onboarding

Founder-led sales

2026

Phase 2

100+ Paying Customers

Workflow automations live

Self-serve signup live

2026

Phase 3

500+ Paying Customers

Multi-country, multi-currency

Partner & auditor channel

2027

Phase 4

2,200+ Paying Customers

AI Assistant - acts, not just advises

$500K+ ARR run-rate

5-Year Financial Projections

Revenue, expenses & customer growth (in $K)

4,000 customers

by end of 2027

Break-even

Year 2 (2027)

$352M ARR

by Year 5 (2030)

Year	Customers	Revenue	Net
2026	750	$156K	-$264K
2027	4,000	$2.4M	+$952K
2028	40,000	$23.5M	+$9.5M
2029	200,000	$117.6M	+$52.6M
2030	600,000	$352.8M	+$177.8M

Blended ARPU: $49/mo (75% India, 25% Intl)

Growth: 10x → 5x → 3x

The Ask

$500K

12 months of runway to reach $880K ARR

$35K raised (as of 23 Aug 2026)$465K remaining

Growth

$200K(40%)

Digital ads & contentChannel partnershipsReferral programs

R & D

$200K(40%)

Advanced AI capabilitiesPlatform featuresIntegrations & API

Ops

$100K(20%)

Multi-region complianceCustomer supportInfrastructure

What This Unlocks

1,500+

Paying customers in 12 months

Countries

$880K

ARR run-rate in 12 months

The operating system every small business deserves

www.tvarly.comnandha@tvarly.com

Appendix — Sources & References

All market data as of March 2026

SMB Digitization Gap

63.4M MSMEs in India; only 12% fully digitally mature

SIDBI — MSME Sector Progress & Challenges (May 2025) — https://www.sidbi.in/uploads/Understanding_Indian_MSME_sector_Progress_and_Challenges_13_05_25_Final.pdf

India MSME annual survey 2025 — sector size & registration data

ICRIER — https://icrier.org/pdf/Annual-Survey-MSMEs_India_2025.pdf

~90% accept digital payments; only 13% use digital marketing/e-commerce

Vi Business MSME Growth Insights 2025 — https://www.myvi.in/business/enterprise-segments/smb/msme-growth-insights-study-report-2025

Fragmented digital adoption persists across India MSMEs

Voice & Data — https://www.voicendata.com/research/indias-msmes-embrace-digital-future-but-fragmented-adoption-persists-9442244

Registered MSMEs in India 2025 — by type

Statista — https://www.statista.com/statistics/1384894/india-number-of-registered-msmes-by-type/

~358–400M SMEs worldwide; 90% of all businesses, ~50% of GDP

World Bank — SMEs Finance — https://www.worldbank.org/en/topic/smefinance

Driving global growth through small business

World Economic Forum (Jan 2026) — https://www.weforum.org/stories/2026/01/driving-global-growth-through-the-power-of-small-business/

UN ICSB Annual Global MSMEs Report 2025

United Nations / ICSB — https://www.un.org/sites/un2.un.org/files/2025globalmsmesreporticsb.pdf

Number of SMEs worldwide 2000–2023 by region

Statista — https://www.statista.com/statistics/1261598/global-smes-by-region/

65% of manufacturing/construction SMBs at digital maturity Level 1–2

GTIA — SMB Technology & Buying Trends 2025 — https://gtia.org/hubfs/GTIA%202025%20SMB%20Technology%20and%20Buying%20Trends%20Research.pdf

Market Sizing

SMB Software Market — $80B (2026), $108B (2031)

Mordor Intelligence — https://www.mordorintelligence.com/industry-reports/smb-software-market

SMB Software Market — $80B (2026), $154B (2035), 7.5% CAGR

Global Growth Insights — https://www.globalgrowthinsights.com/market-reports/small-and-medium-business-smb-software-market-100420

SME segment growing at 12.14% CAGR through 2031

Mordor Intelligence — https://www.mordorintelligence.com/industry-reports/global-business-software-market

400M+ small businesses worldwide

BizReport — https://www.bizreport.com/business/small-business

Field Service Management — $6.26B (2026), 9.5% CAGR

Mordor Intelligence — https://www.mordorintelligence.com/industry-reports/field-service-management-market

Salon & Spa Software — $1.18B (2026), 14.4% CAGR

Industry Research — https://www.industryresearch.biz/market-reports/salon-software-market-113596

Competitor Data

Odoo — $712M revenue, €7B+ valuation, 16M+ users

GetLatka / CNBC — https://getlatka.com/companies/odoo-sa

Odoo — $527M raise, $5.26B valuation (2024)

TechCrunch — https://techcrunch.com/2024/11/20/riding-high-on-open-source-erp-odoo-raises-527m-via-secondaries-lifting-its-valuation-to-5-26b/

Square (Block) — $24B revenue, 4M+ merchants

CompaniesMarketCap — https://companiesmarketcap.com/square/revenue/

Shopify — $12B+ revenue (2026), 5.5M+ stores, 30% US share

Omnisend / Charle Agency — https://www.omnisend.com/blog/shopify-statistics/

Odoo ERP — 5.77% global market share, 12-15% SME adoption

AppVerticals — https://www.appverticals.com/blog/odoo-erp-adoption-statistics/

Zoho — $1.4B revenue, 150M users, 1M paying customers

GetLatka — https://getlatka.com/companies/zoho

Zoho One — 50+ apps, ₹1,500/user/mo in India

Zoho — https://www.zoho.com/one/pricing/

Petpooja — $103M valuation, $8.9M revenue, 150K+ clients

PremierAlts / Entrackr — https://entrackr.com/news/petpooja-raises-155-mn-series-c-at-over-3x-valuation-premium-10512396

Petpooja pricing — ₹10,000-₹40,000 (Core/Growth/Scale)

Petpooja — https://www.petpooja.com/poss/pricing

Industry Trends

66% of small firms cite integration headaches

Mordor Intelligence — https://www.mordorintelligence.com/industry-reports/smb-software-market

Cloud solutions command 72.56% of SMB software

Mordor Intelligence — https://www.mordorintelligence.com/industry-reports/smb-software-market

Business Software & Services — $721B (2026)

Fortune Business Insights — https://www.fortunebusinessinsights.com/business-software-and-services-market-114739

Full competitive analysis available at docs/competitive-analysis.md

The Team

Nandha Mohanarangan

Dr. Srivatsan

63M+ Small Businesses in India. 400M+ globally.Only 1 in 10 are operationally digitized.

5 to 7 tools. Zero connection.

AI that talks, can't act.

The Solution = Unified OS + AI Assistant

What makes us different

Website Builders

AI App Builders

Tvarly

Competitive Landscape

Positioning Map

Market & GTM Economics

The Market

Acquisition Channels

GTM — Revenue Model

Unit Economics

Traction & Roadmap

Phase 1

Phase 2

Phase 3

Phase 4

5-Year Financial Projections

The Ask

What This Unlocks

Appendix — Sources & References

SMB Digitization Gap

Market Sizing

Competitor Data

Industry Trends

63M+ Small Businesses in India. 400M+ globally.
Only 1 in 10 are operationally digitized.